Triformation Health Rebrand

2023 | Triformation Health 

Creative Roles: 

• Nicholas Lazar – Freelance Art Director & Designer

Project Summary:

Triformation Health, a clinical consulting agency, was looking for a rebrand after an unsuccessful branding project in 2022. I was approached to provide a branding recommendation and create updated professional assets for the company to use as they grew. 

Constraints:

The client team was looking for a brand identity that was comforting, approachable, and professional. As a consultant in the medical industry, they needed stakeholders and potential patients to feel confident that they were in good hands. The client wanted to avoid overly complicated imagery and desired a clear icon that could be recognizable. Colors and typography needed to be clear and readable at a glance. 

Outcome:

The resulting brand was a success for the client and allowed them to present their services professionally and consistently to partners and patients. I coordinated the printing of office stationery and curated a clear and sophisticated client experience for the CEO of Triformation Health. Deliverables provided to the client included: a package of logo marks, updated office stationery, and a package of digital assets for e-communications.