Arbor Mist®
These pieces were done after a larger visual overhaul of the brand. I worked closely with the brand’s art director to create a new visual hierarchy for the point-of-sale that felt cohesive with the new packaging.
Black Box®
Black Box® has several SKU’s and multiple focus programs in a single year. As a designer, it’s been my job to work on several of these at a time while maintaining the brand’s visual identity and tone. This has been translated to new product launches, structure pieces, and sweepstakes programs.
Whitehaven®
Photography is the main storytelling component for Whitehaven®. I’ve worked with art directors and agencies on shooting and retouching photography and incorporating it into various pieces of each individual program.
Nicholas J. Lazar 